A robust cease and desist letter can be a powerful tool to protect your rights without incurring the cost and inconvenience of litigation. But, you should not send a cease and desist letter without proper legal foundation and it is important to get the content right as the letter may be used as evidence in future legal proceedings (for or against you!).
It's no secret that the older population is increasing dramatically across the globe. The World Health Organisation estimates that by 2050, the world's population aged 60 years and older will total 2 billion, which is up from 900 million in 2015. At the moment, we all fear getting older. And the biggest fear is that we have about getting older is that we will become ignored and irrelevant.