Unlock the full potential of your brand's protection with Trade Mark Registration. From exclusive rights to global protection, it's a strategic move that pays dividends for your business.

Electronic communications are a key communication method for most organisations. It's important to know whether the Spam Act 2003 (Cth) (Act) applies to each communication and, if it does, make sure the communication doesn’t amount to a breach of that Act. Otherwise, your organisation might face significant fines and other consequences. This article explains what kinds of communications are regulated by the Act and what your organisations needs to do to not be a spammer.

The use of surveillance devices by employers can be an important and effective way to manage workplace risks. However, there are strict laws regulating the use of surveillance devices in the workplace and employers can incur significant penalties for non-compliance.

Having a strong and recognisable brand is important. Chances are, your business already has a registered trade mark over brand assets such as its logo and product names. But did you know you that certain businesses can register defensive trade marks for goods and services they don’t yet offer?

Beacon technology provides a creative and effective way of sending targeted marketing messages to consumers. However, there are many laws in Australia regulating how beacons can be used and breaching these laws can have significant consequences.

Most organisations capture personal information about their customers as part of their everyday operations. But do they all need a privacy policy? The short answer is that only some businesses are legally required to have a privacy policy, but many others choose to have one anyway because there are many potential benefits in having one – including more sales!

The name and logo of your business can be one of the most important and valuable assets you will ever own. While you may consider trademark registration too expensive, failing to register your trademark can be far more expensive and can cause irreparable harm to your business.  Registering your trademark is the only way you can be confident that the valuable branding of your business – for example, the name and logo – is legally protected.  It also helps you maximise your return on investment. 

To us, registering your trademark is a “no brainer’.  Here are the top four reasons why.