Unlock the full potential of your brand's protection with Trade Mark Registration. From exclusive rights to global protection, it's a strategic move that pays dividends for your business.

Having a strong and recognisable brand is important. Chances are, your business already has a registered trade mark over brand assets such as its logo and product names. But did you know you that certain businesses can register defensive trade marks for goods and services they don’t yet offer?

Beacon technology provides a creative and effective way of sending targeted marketing messages to consumers. However, there are many laws in Australia regulating how beacons can be used and breaching these laws can have significant consequences.

The name and logo of your business can be one of the most important and valuable assets you will ever own. While you may consider trademark registration too expensive, failing to register your trademark can be far more expensive and can cause irreparable harm to your business.  Registering your trademark is the only way you can be confident that the valuable branding of your business – for example, the name and logo – is legally protected.  It also helps you maximise your return on investment. 

To us, registering your trademark is a “no brainer’.  Here are the top four reasons why.